CHICAGO TRIBUNE MEDIA GROUP
A range of work from my time as the Tribune's in-house creative director; focusing on brand and audience development campaigns for the group's powerhouse of local media brands.
BRAND CAMPAIGN:
INVESTIGATIVE JOURNALISM
REDEYE: WHAT'S THE WORD?
To promote the relaunch of RedeyeChicago.com - a digital media and lifestyle brand aimed at young, urban commuters, the key visuals for this campaign, which were heavily adapted for print, digital and outdoor/transit media, simply redefined common vocabulary to introduce a brand voice that would resonate with the target audience, and unmistakably distinguish RedEye from it's more buttoned-up sibling, the Chicago Tribune.
CHICAGO WEATHER CENTER LAUNCH
The Chicago Weather Center was a digital platform created through collaboration between the Chicago Tribune and WGN-TV.
EVENTS AND PROMOTIONS
An assortment of spots promoting various events, sponsorships and promotional activations.
