PRECISION GARAGE DOORS
Direct Mail Test
The client came to us with a unique challenge. They had recently partnered with a manufacturer of bespoke garage door solutions and were looking to reach highly affluent households, a target largely outside their typical customer base.
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Having never done Direct Mail before they weren't really sure where to start. And for a high-ticket product with a potentially long sales cycle, weren't entirely sure how to measure success.
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We developed a 12-cell multivariate test that combined format/creative testing with list source testing with touchpoint sequence / cadence testing. The goal was to treat this as a proof of concept to determine whether direct mail would be a viable ongoing channel for them to use.
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The campaign drove a higher than expected volume of leads and the client was very satisfied with the result.
