TDS TELECOM
Believe In Better
The Believe in Better campaign took a refreshingly honest approach to positioning telecom, an industry known for highly-commoditized services, aggressive (but short-lived) introductory pricing, and sometimes-questionable advertising tactics, making providers easy to mistrust and villainize.
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With this campaign, TDS acknowledges a few key insights that other providers often overlook, or outright ignore:
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What customers want above all else, is reliable, affordable service from a provider who is quick to respond.
Although bigger providers may offer better technology, they tend to be less customer-focused.
Attrition is driven mainly by the current provider's failure than it is a competitor's lure.
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Believe in Better was built on the simple premise that no customer should have to choose between superior technology and superior service.
